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Dinosaurs, diggers, bicycles and spaceships . . .
We've restocked some of our favourites from the Winter Water Factory range of tops plus we've added some new favourites we found including bicycles, diggers, fire trucks and DINOSAURS. ROAR. All tops $45.

Basics are BACK
We've restocked our basics range of long sleeved tops and leggings in bold plain colours. Plus we've added some new limited edition colours.

A Sweet New DUNS Season - available now!
With peas, veggies, pelicans and flowers the new season Duns prints are fun and colourful. PLUS we have a brand new range of women's tops and dresses.
We have FREE NZ shipping (always) and only $8 shipping to Australia.
loud + proud is here
Loud + Proud was founded in 2008 by a mother of two, who had a background in sportswear design. After the birth of her children, she wanted to create baby and children's clothing made from sustainable materials and manufactured under fair working conditions.
loud + proud was born, for loud kids and proud parents.




Advent Adventure
Jump on board our Advent Adventure
We're counting down to Christmas Hoopla Kids style! Join us as we unwrap a new special from the cargo bike each day.
Each offer will only be available for one day and we'll only be sending the Advent Adventure emails to those who sign up. Join in now.
To receive the advent adventure daily emails, sign up now.

NEW Moromini has arrived... Apples! Balloons! Ducks! Sausage Dogs!
We've just received the new Moromini range, and it is ace.
With this update, Moromini have used a terry-backed organic cotton knit on the leggings and cardigans, making the fabrics thicker and more durable. The knee patches on the leggings have also received an upgrade in a thicker cotton.
Also, Apples! Hot Air Balloons! Ducks! Sausage Dogs! In dresses, tops and dungarees plus be sure to check out the latest addition to the range - the Moromini Cardigan.
See the full range here.

New Last Chance - 30% Off Selected Duns Sweden, Moromini and Slugs and Snails Prints
We've been Spring cleaning and added new prints to our Last Chance page with 30% off.
Plus get up to 50% off a selection of Duns Sweden, Moromini and Slugs and Snails clothing plus the last of our Elka Rainwear.

Winter Water Factory casual basics are HERE!
Another new brand has been added to our shelves. We've received a stunning bunch of children's clothing from USA brand, Winter Water Factory.
Focusing on casual basics in eye-pleasing prints, Winter Water Factory use 100% certified organic cotton, and manufacture all their clothing locally in the US, from fabric production to final stitching.
Here's the goodies we've got in store now - long and short sleeved tops, sweatshirts and leggings. Check them out.
[WARNING! These clothes are even more delightful in person]
We especially love how thick and comfortable the new range of leggings are, plus are super excited to add delightful terry cotton sweatshirts and tops to our range.
NEW(ish) to Hoopla Kids: Little Green Radicals + Review
It's secretly been in our shop for a while, getting a good test run from Hoopla Kids 1, 2, 3 + friends, and I can happily report that we love the gear from Little Green Radicals.
We decided to stock their range of twill jeans, seersucker pants, and thick jersey joggers with a couple of matching t-shirts. We also have shorts and tunic dresses in twill cotton, as well as the mega cute bubble bottoms! All perfect for those busy summer days heading our way.
As a brand, Little Green Radicals make very good clothing. The pieces are made from organic cotton, and produced in ethical, fair trade factories. And all the siblings can wear the fun, unisex prints. Three giant ticks from us!
For Fashion Revolution Week earlier this year, Little Green Radicals sent us some pictures and information about their factory and processes.
Here's a couple of reviews from our crew, as we tested the gear over the last few months...
Here Hoopla Kid Two is wearing the blue Beach Ball Star Joggers. These jersey pants have nice deep pockets, are made of thick cotton to withstand heavy wearing, and are super comfy. Hoopla Kid 2 has stated that these are his favourite every day, all the time (it's true).
When we first opened the parcel from Little Green Radicals, the first thing we noticed was how soft the clothing was. So buttery and comfy to wear. We were interested to see how long the pants, in particular, would last for active kids who climb and jump 80% of the day! But after multiple wears and washes (dried on the line and in the dryer), they are still in perfect condition. We love the little detailing on the cuffs, and bonus - the red of the pants match the red on the DUNS Sweden Umbrella top perfectly.
The jeans (seen here in Pillar Box Red) are long, with adjustable waistbands, zip fly, and plenty of pockets.
The gorgeous Beach Hut seersucker pants have the added advantage of being pants or long shorts when you role them up to the button band on the side leg. This was great on a recent beach-side holiday! These pants come in a lighter weight cotton than the jeans, but have still held up beautifully to hard use and washing. Like the jeans, they've deep pockets and adjustable waistbands to extend the wear as your children grow.
And I even got up to some nifty recycling with the brand's great fabric tags! More to come on that later...