loud + proud is here
Loud + Proud was founded in 2008 by a mother of two, who had a background in sportswear design. After the birth of her children, she wanted to create baby and children's clothing made from sustainable materials and manufactured under fair working conditions.
loud + proud was born, for loud kids and proud parents.



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Why Barefoot Shoes, and How to Get Used to Them
Behind the scenes at Hoopla we've been experimenting for a long time with different barefoot shoe brands on our own feet.
You might've seen the term before, but what does it mean for shoes to be considered 'barefoot' or 'minimal'?