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Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company committed to making nature more accessible since 1936. In true Swedish style, they focus on simplicity and practicality, with the utmost respect for the environment.


We design our garments and hardware to last for a lifetime, and with your care, perhaps even longer. We create them to be easy to repair; we use materials that are tough and durable; and we design styles that don’t go out of fashion. 

We research; we sketch; we create samples; we test; we iterate and adjust; we test some more. Our design process isn’t short. But we don’t like to make compromises on quality and utility. We don’t look for quick fixes. We ensure our products are the best they can be, both in terms of materials that last and have a low environmental impact, and also by creating classic styles with truly helpful functions that you’ll want to continue wearing, adventure after adventure.

SpinDye + FJällräven

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