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Moromini

Moromini is a Swedish children's brand. Our passion is vibrant and playful patterns and our desire is to distribute safe and colourful children's clothes to everyone who shares our passion for colourful prints and design. All garments at Moromini are made ​​from organic cotton and sewn by adults in Europe.

Moromini is founded and run by pattern designer Sofia Lindeberg, born in 1987 and living in southern Sweden in the Scania region. With a passion for detail and unexpected colour combinations and focus on unique pattern designs she wants to create functional and play-friendly garments for children. Sofia finds inspiration to her designs mainly from her everyday life such as a conversation with her daughter. Capturing reality through the eyes of children and being attentive to their imagination and play is the backbone of Sofia's creativity. The name Moromini is a result of this work process as she is a mother (“mor”) who finds energy and inspiration from her “mini”.






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The Hoopla Kids range is always growing with new and exciting

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