Hoopla Kids - Kids' Ethical Clothing in New Zealand

Playful kids' clothing

100% ethically made,
celebrating childhood and beyond.
Quality rainwear for little and big people who love getting outside.

New Arrivals

We've hunted and carefully chosen a selection of fun, colourful, ethical and sustainable clothing for little and big people to enjoy. Here you'll find our latest picks.

Paperkrane - PaperKrane Fluro Yellow Laces

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PaperKrane Fluro Yellow Laces $8.00

New

Paperkrane - PaperKrane Bright Blue Laces

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PaperKrane Bright Blue Laces $8.00

New

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Kånken Rainbow Chest Strap Sold Out

New

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Kånken Rain Cover Sold Out

New

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Kånken Chest Straps $25.00

New

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Kånken Bottle Pocket $45.00

New

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Kånken Shoulder Pads $40.00

New

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Kånken Rainbow Air Blue Sold Out

New

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Kånken Rainbow Pink $184.90

New

Kånken Rainbow Pink

$184.90

DESCRIPTION
SPECS
CARE + REPAIR

A Classic and much-loved Kånken backpack with bright rainbow handles, fitted with a zipper that opens the entire main compartment. Designed out of durable and lightweight Vinylon F fabric with inside pocket and seat pad.

We think this is the ultimate everyday school/work/travel/utility bag, ready to be carried and loved by little and big people - and in the far and distant future, recycled again.

The carrying system is simple yet perfectly functional with grab handles at the top and flexible, adjustable shoulder straps that comfortably fit both adults and children alike.

The main compartment has a large zippered opening for easy access.
It comes with a seat pad that's stored in the inside back pocket where it stops the contents of the backpack pressing against the back, and is always at hand when a pause is needed. There are also two flat side pockets and a zippered pocket on the front - perfect for small items you want to keep close at hand.

Features a reflective front logo and an address tag inside the main compartment.
Outer material: Vinylon F| 100% Vinylal
Inner material: 100% Polypropylene
Volume: 16L
Width: 27cm
Height: 38cm
Depth: 13cm
Zips: YKK
Gender: Unisex
Family: Kånken
Environmental info: Fluorocarbon-free impregnation
We recommend soaking your Kånken in lukewarm water before you use it to ensure no colour rubs off onto clothing. Colours will fade if exposed to extended periods of sunlight.
Don't put your Kånken in the washing machine. Instead, wash dirty marks with lukewarm water, mild detergent and a soft brush or sponge. And when it comes to drying, hang up the backpack in a well-ventilated area taway from direct sunlight.

If tears appear, fix them straight away so they don't get worse. With love and care, your Kånken should last for many, many years.

Read more on general Kånken care advice here.

View full product details

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Kånken Pastel Lavender $184.90

New

Kånken Pastel Lavender

$184.90

DESCRIPTION
SPECS
CARE + REPAIR

A Classic and much-loved Kånken backpack fitted with a zipper that opens the entire main compartment. Designed out of durable and lightweight Vinylon F fabric with inside pocket and seat pad.

We think this is the ultimate everyday school/work/travel/utility bag, ready to be carried and loved by little and big people - and in the far and distant future, recycled again.

The carrying system is simple yet perfectly functional with grab handles at the top and flexible, adjustable shoulder straps that comfortably fit both adults and children alike.

The main compartment has a large zippered opening for easy access.
It comes with a seat pad that's stored in the inside back pocket where it stops the contents of the backpack pressing against the back, and is always at hand when a pause is needed. There are also two flat side pockets and a zippered pocket on the front - perfect for small items you want to keep close at hand.

Features a reflective front logo and an address tag inside the main compartment.
Outer material: Vinylon F| 100% Vinylal
Inner material: 100% Polypropylene
Volume: 16L
Width: 27cm
Height: 38cm
Depth: 13cm
Zips: YKK
Gender: Unisex
Family: Kånken
Environmental info: Fluorocarbon-free impregnation
We recommend soaking your Kånken in lukewarm water before you use it to ensure no colour rubs off onto clothing. Colours will fade if exposed to extended periods of sunlight.
Don't put your Kånken in the washing machine. Instead, wash dirty marks with lukewarm water, mild detergent and a soft brush or sponge. And when it comes to drying, hang up the backpack in a well-ventilated area taway from direct sunlight.

If tears appear, fix them straight away so they don't get worse. With love and care, your Kånken should last for many, many years.

Read more on general Kånken care advice here.

View full product details

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Kånken Deep Turquoise $184.90

New

Kånken Deep Turquoise

$184.90

DESCRIPTION
SPECS
CARE + REPAIR

A Classic and much-loved Kånken backpack fitted with a zipper that opens the entire main compartment. Designed out of durable and lightweight Vinylon F fabric with inside pocket and seat pad.

We think this is the ultimate everyday school/work/travel/utility bag, ready to be carried and loved by little and big people - and in the far and distant future, recycled again.

The carrying system is simple yet perfectly functional with grab handles at the top and flexible, adjustable shoulder straps that comfortably fit both adults and children alike.

The main compartment has a large zippered opening for easy access.
It comes with a seat pad that's stored in the inside back pocket where it stops the contents of the backpack pressing against the back, and is always at hand when a pause is needed. There are also two flat side pockets and a zippered pocket on the front - perfect for small items you want to keep close at hand.

Features a reflective front logo and an address tag inside the main compartment.
Outer material: Vinylon F| 100% Vinylal
Inner material: 100% Polypropylene
Volume: 16L
Width: 27cm
Height: 38cm
Depth: 13cm
Zips: YKK
Gender: Unisex
Family: Kånken
Environmental info: Fluorocarbon-free impregnation
We recommend soaking your Kånken in lukewarm water before you use it to ensure no colour rubs off onto clothing. Colours will fade if exposed to extended periods of sunlight.
Don't put your Kånken in the washing machine. Instead, wash dirty marks with lukewarm water, mild detergent and a soft brush or sponge. And when it comes to drying, hang up the backpack in a well-ventilated area taway from direct sunlight.

If tears appear, fix them straight away so they don't get worse. With love and care, your Kånken should last for many, many years.

Read more on general Kånken care advice here.

View full product details

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Kånken Mint Green $184.90

New

Kånken Mint Green

$184.90

DESCRIPTION
SPECS
CARE + REPAIR

A Classic and much-loved Kånken backpack fitted with a zipper that opens the entire main compartment. Designed out of durable and lightweight Vinylon F fabric with inside pocket and seat pad.

We think this is the ultimate everyday school/work/travel/utility bag, ready to be carried and loved by little and big people - and in the far and distant future, recycled again.

The carrying system is simple yet perfectly functional with grab handles at the top and flexible, adjustable shoulder straps that comfortably fit both adults and children alike.

The main compartment has a large zippered opening for easy access.
It comes with a seat pad that's stored in the inside back pocket where it stops the contents of the backpack pressing against the back, and is always at hand when a pause is needed. There are also two flat side pockets and a zippered pocket on the front - perfect for small items you want to keep close at hand.

Features a reflective front logo and an address tag inside the main compartment.
Outer material: Vinylon F| 100% Vinylal
Inner material: 100% Polypropylene
Volume: 16L
Width: 27cm
Height: 38cm
Depth: 13cm
Zips: YKK
Gender: Unisex
Family: Kånken
Environmental info: Fluorocarbon-free impregnation
We recommend soaking your Kånken in lukewarm water before you use it to ensure no colour rubs off onto clothing. Colours will fade if exposed to extended periods of sunlight.
Don't put your Kånken in the washing machine. Instead, wash dirty marks with lukewarm water, mild detergent and a soft brush or sponge. And when it comes to drying, hang up the backpack in a well-ventilated area taway from direct sunlight.

If tears appear, fix them straight away so they don't get worse. With love and care, your Kånken should last for many, many years.

Read more on general Kånken care advice here.

View full product details

Brands

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The latest from Hoopla Kids.

Hoopla Re-Loved

Shop our re-loved collection for used ethical clothes that still have lots of love to give.

Hoopla Kids Limited - DUNS Triangles Women's Skirt - Size Medium

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DUNS Triangles Women's Skirt - Size Medium $10.00

Hoopla Kids Limited - Maxomorra Mushrooms Swing Skirt, size 122/128 (7 - 8 Years)

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Maxomorra Mushrooms Swing Skirt, size 122/128 (7 - 8 Years) $10.00

Hoopla Kids Limited - Maxomorra Classic Red Long Sleeved Top - Size 86 (2 Years)

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Maxomorra Classic Red Long Sleeved Top - Size 86 (2 Years) $10.00

Hoopla Kids Limited - More Than A Fling Green Long Sleeved Top - Size 110/116

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More Than A Fling Green Long Sleeved Top - Size 110/116 $5.00

Hoopla Kids Limited - DUNS Autumn Leaves Short Sleeved Dress - Size 104 (4 Years)

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DUNS Autumn Leaves Short Sleeved Dress - Size 104 (4 Years) $15.00

Hoopla Kids Limited - Moromini 70's Dream Short Sleeved Top - Size 116/122 (6 - 7 Years)

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Moromini 70's Dream Short Sleeved Top - Size 116/122 (6 - 7 Years) $15.00

Hoopla Kids Limited - DUNS Lemons Long Sleeved Dress - Size 104 (4 Years)

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DUNS Lemons Long Sleeved Dress - Size 104 (4 Years) $10.00

Hoopla Kids Limited - Maxomorroa Classic Racing Cars Long Sleeved Dress - Size 110/116 (5 - 6 Years)

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Maxomorroa Classic Racing Cars Long Sleeved Dress - Size 110/116 (5 - 6 Years) $15.00

Hoopla Kids Limited - Maxomorra Classic Crabs Short Sleeved Top - Size 92 (2 Years)

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Maxomorra Classic Crabs Short Sleeved Top - Size 92 (2 Years) $10.00

Blog posts

Young person sits on a skatepark rail, the camera focuses on her white PaperKrane rainbow sneakers

Why Barefoot Shoes, and How to Get Used to Them

November 09, 2022

Behind the scenes at Hoopla we've been experimenting for a long time with different barefoot shoe brands on our own feet.

You might've seen the term before, but what does it mean for shoes to be considered 'barefoot' or 'minimal'?

View full article →

Hoopla Kids riding their wheels down a Rongotai street one grey afternoon, wearing bright coloured clothes from the Hoopla Kids Stockroom

Spring fun at Hoopla Kids

October 21, 2022

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Spring Arrivals at Hoopla Kids HQ

August 31, 2022

As spring arrives, and brings the sun to dry everything out (yay!) we've also had two new deliveries of clothes from DUNS Sweden and Moromini.

View full article →

PaperKrane flexible shoes leave your feet free to flex

PaperKrane Shoes - the true test!

August 23, 2022

In June this year we received our first delivery of the bold, bright barefoot shoes from a fantastic Australian company, PaperKrane. We've tested them out, and here's how it went!

View full article →

Last Chance

All prints on Hoopla Kids are limited edition. This is your LAST CHANCE . . .

Småfolk - Fruit Short Sleeved Top (Sea Pink)

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Fruit Short Sleeved Top (Sea Pink) $36.00 $45.00

Sale

Fruit Short Sleeved Top (Sea Pink)

$36.00 $45.00

Size

92-98 (2-3 Years)

98-104 (3-4 Years)

104-110 (4-5 Years)

110-116 (5-6 Years)

122-128 (7-8 Years)

134-140 (9-10 Years)

Qty

Short sleeved top featuring a fun fruit print on a pink background. This top is made from high quality soft, stretchy material.

95% Organic Cotton 5% Elastane.

Småfolk is a danish brand who are focused on quality. Allowing the little ones to play, grow and explore their imagination in a colorful and vibrant world.

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Terry Bucket Hat $36.00 $46.00

Sale

Terry Bucket Hat

$36.00 $46.00

Smafolk Size Chart

How to measure your child:

1. Height
Place your child against a wall with legs together and measure from top of head to floor.

2. Chest
Measure around the chest, right below the armpit where the child is widest. The child must stand with arms relaxed along the sides.

3. Waist
Measure around the waist, the narrowest place on the upper body. The child must stand with arms relaxed along the sides.

4. Hip
Measure around the hip, the widest place on the bottom.

5. Inner leg length
Measure from crotch to floor, along the leg.

6. Head circumference
Measure around the head, at the widest place. The measurement must be taken tight around the head.

All measurements below are in centimetres.

AGE	HEIGHT	CHEST	WAIST	HIPS	INNER LEG
1 - 2 yr	86 - 92	53	52	54	35
2 - 3 yr	92 - 98	55	53	57	39
3 - 4 yr	98 - 104	56	54	60	42
4 - 5 yr	104 - 110	57	55	62	46
5 - 6 yr	110 - 116	58	56	64	50
7 - 8 yr	122 - 128	64	58	68	58
9 - 10 yr	134 - 140	70	62	75	65

Accessories (Hats)

AGE	SIZE	HEAD
0 - 2 yr	XS	48 - 50 cm
2 - 4 yr	S	50 - 52 cm
4 - 6 yr	M	52 - 54 cm
6+ yr	L	54 - 56 cm

Size

Small (2 - 4 Years)

Medium (4 - 6 Years)

Large (6+ Years)

Qty

Bright, colourful sunhat featuring classic Småfolk apple design.

Made from 100% Organic Terry Cotton.

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Moromini - SECONDS - Purple and Green Ribbed Culottes, Size 116/122 (6 - 7 Years)

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SECONDS - Purple and Green Ribbed Culottes, Size 116/122 (6 - 7 Years) $24.00 $66.00

Sale

SECONDS - Purple and Green Ribbed Culottes, Size 116/122 (6 - 7 Years)

$24.00 $66.00

Moromini Size Chart

Below is the size guide for Moromini clothing.

To work out which size to order we recommend measuring your child as the European sizing refers to the height of the child.

Example: If the child is approximately 96cm tall, we recommend choosing size 98. If the child is between length sizes please check the chest size as a guide.

Measurements below are of the clothing laid flat (diameter).

CHILD TOPS, DRESSES

Size	92/98	104/110	116/122	128/134
Approx. age	2 - 3 Years	4 - 5 Years	6 - 7 Years	8 - 9 Years
Chest TOP (cm)	29	30	31	32
Chest DRESS (cm)	27	28	29	31
Full Length TOP (cm)	40	44	48	52
Full Length DRESS (cm)	52	62	67	71
Sleeve Length * (cm)	35	40	45	47

* Measured from shoulder seam to cuff

CARDIGANS

SIZE	92/98	104/110	116/122
Approx. Age	2 - 3 Years	4- 5 Years	6 - 7 Years
Chest (cm)	35	38	41
Length (cm)	44	48	52
Sleeve Length (cm)	31	34	37

DUNGAREES

SIZE	56/62	68/74	80/86	92/98
Approx. age	1 - 4 Months	6 - 9 Months	1 - 1.5 Years	2 - 3 Years
Chest	23.5	24.5	26	28
Shoulder - Crotch	42	45	48	53
Full Length	60	65	75	82

PANTS (includes baby pants)

Size	92/98	104/110	116/122	128/134
Approx. age	2 - 3 Years	4 - 5 Years	6 - 7 Years	8 - 9 Years
Waist (cm)	24 - 28 (stretch range)	26 - 30	28 - 34	30 - 34
Length (cm)	55	63	66	70
Baggy pant crotch drop (cm)	31	33	34	36

WOMEN'S TOPS AND DRESSES

Size	Small	Medium	Large	X-Large
Euro Size	34 - 36	38 - 40	42 - 44	46 - 48
NZ Size	6 - 8	10 - 12	14 - 16	18 - 20
Bust (cm)	84-88	92-96	100-104	108-112
Waist (cm)	68-72	76-80	84-88	92-96
Hip (cm)	92-96	100-104	108-112	116-120

These cool culottes were used for a photoshoot and got a few faint marks on the front left leg.

These marks are probably removable with washing but aren't up to our usual standard, so you can grab a bargain!

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DUNS Sweden - Autumn Garden Lined Suit with Hood (Black)

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Autumn Garden Lined Suit with Hood (Black) $45.00 $65.00

Sale

Autumn Garden Lined Suit with Hood (Black)

$45.00 $65.00

Duns Sweden Size Chart

Below are is the size chart for all DUNS Sweden clothing.

To work out which size to order we recommend measuring your child as the European sizing refers to the height of the child.

Example: If the child is approximately 96cm tall, we recommend choosing size 98. If the child is between length sizes please check the chest size as a guide.

Chest and length measurements below are of the child.

0 - 3 Years

Size	50	56	62	68	74	80	86	92	98
Approx. age	Newborn	1 Month	2 - 4 Months	6 Months	9 Months	1 Year	1 1/2 Years	1 1/2 - 2 Years	2 - 3 Years
Chest (cm)	41	43	45	47	49	51	53	54.5	56
Length (cm)	50	56	62	68	74	80	86	92	98

4 - 12 Years

Size	104	110	116	122	128	134	140	146	152
Approx. age	3 - 4 Years	4 - 5 Years	5 - 6 Years	5 - 7 Years	7 - 8 Years	8 - 9 Years	9 - 10 Years	10 - 11 Years	11 - 12 Years
Chest (cm)	57.5	59	60.5	62	64	67	70	73	76
Length (cm)	104	110	116	122	128	134	140	146	152

Double Sizes

Size	62/68	74/80	86/92	98/104	110/116	122/128	134/140	146/152
Approx. age	2 - 6 Months	6 - 12 Months	1 - 2 Years	3 - 4 Years	5 - 6 Years	7 - 8 Years	9 - 10 Years	11 - 12 Years
Chest (cm)	47	51	54.5	57.5	60.5	64	70	76
Length (cm)	68	80	92	104	116	128	140	152

Adult Sizes - Clothing

Size	XS	S	M	L	XL
European	34	36	38-40	42-44	46-48
US	4	6	8-10	12-14	16-18
NZ	8	10	12	14	16

Size

110/116 (4 - 6 Years)

122/128 (6 - 8 Years)

134/140 (8 - 10 Years)

146/152 (10 - 12 Years)

Qty

Lined suit with hood, featuring the new Autumn Garden Print on a black background.

This snuggly hooded zip suit is lined with soft cotton jersey in the hood, arm and body of suit. Zip at front.

100% GOTS Certified Organic Cotton.

Non-toxic dyes.

GOTS Certified production. Made in Tirupur, Tamil Nadu, India.

GOTS Certification number CU 855122.

AS/NZS 1249:2014 - Children's Nightwear and Limited Daywear having reduced fire hazard.

Sizes 98/104 up of this all-in-one suit meet the product safety guidelines set out in AS/NZS 1249:2014. Accordingly these are labelled with the white Caution label.

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DUNS Sweden - Radish Short Sleeved Top (Rose Cloud)

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Radish Short Sleeved Top (Rose Cloud) $28.00 $40.00

Sale

Radish Short Sleeved Top (Rose Cloud)

$28.00 $40.00

Size

92 (2 Years)

98 (3 Years)

104 (4 Years)

110 (5 Years)

116 (6 Years)

128 (8 Years)

140 (10 Years)

152 (12 Years)

Qty

Soft comfortable short sleeved top featuring the classic radish print on a rose background.

100% GOTS certified organic cotton

Non-toxic dyes

GOTS Certified production. Made in Tirupur, Tamil Nadu, India.

GOTS Certification number CU 855122.

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DUNS Sweden - Radish Dungarees (Rose Cloud)

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Radish Dungarees (Rose Cloud) $31.00 $45.00

Sale

Playful kids' clothing

New Arrivals

PaperKrane Fluro Yellow Laces

PaperKrane Bright Blue Laces

Kånken Rainbow Chest Strap

Kånken Rain Cover

Kånken Chest Straps

Kånken Bottle Pocket

Kånken Shoulder Pads

Kånken Rainbow Air Blue

Kånken Rainbow Pink

Kånken Pastel Lavender

Kånken Deep Turquoise

Kånken Mint Green

Hoopla Kids Newsletter

Brands

Hoopla Re-Loved

DUNS Triangles Women's Skirt - Size Medium

RE-LOVED GRADE

Maxomorra Mushrooms Swing Skirt, size 122/128 (7 - 8 Years)

RE-LOVED GRADE

Maxomorra Classic Red Long Sleeved Top - Size 86 (2 Years)

RE-LOVED GRADE

More Than A Fling Green Long Sleeved Top - Size 110/116

RE-LOVED GRADE

DUNS Autumn Leaves Short Sleeved Dress - Size 104 (4 Years)

RE-LOVED GRADE

Moromini 70's Dream Short Sleeved Top - Size 116/122 (6 - 7 Years)

RE-LOVED GRADE

DUNS Lemons Long Sleeved Dress - Size 104 (4 Years)

RE-LOVED GRADE

Maxomorroa Classic Racing Cars Long Sleeved Dress - Size 110/116 (5 - 6 Years)

RE-LOVED GRADE

Maxomorra Classic Crabs Short Sleeved Top - Size 92 (2 Years)

RE-LOVED GRADE

Blog posts

Why Barefoot Shoes, and How to Get Used to Them

Spring fun at Hoopla Kids

Spring Arrivals at Hoopla Kids HQ

PaperKrane Shoes - the true test!

Last Chance

Fruit Short Sleeved Top (Sea Pink)

Terry Bucket Hat

Smafolk Size Chart

How to measure your child:

SECONDS - Purple and Green Ribbed Culottes, Size 116/122 (6 - 7 Years)

Moromini Size Chart

CHILD TOPS, DRESSES

CARDIGANS

DUNGAREES

PANTS (includes baby pants)

WOMEN'S TOPS AND DRESSES

Autumn Garden Lined Suit with Hood (Black)

Duns Sweden Size Chart

0 - 3 Years

56

62

68

74

80

86

92

98

4 - 12 Years

Double Sizes

Adult Sizes - Clothing

AS/NZS 1249:2014 - Children's Nightwear and Limited Daywear having reduced fire hazard.

Radish Short Sleeved Top (Rose Cloud)

Radish Dungarees (Rose Cloud)