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About Us

Hoopla Kids

Hoopla Kids sells organic cotton Swedish kids clothing and Danish rainwear that is colourful, creative, fun and of high quality that will last well beyond one child.

We specialise in clothes to live in. Clothes to have fun in.

The range currently includes clothing from Duns of Sweden, More than a FLINGMoromini and Slugs and Snails for ages from newborn to twelve years old including organic cotton socks, leggings and tops for women. All our clothing is made from GOTS certified organic cotton.

As well as our organic cotton clothing we stock a comprehensive range of Danish waterproof clothing made by ELKA Rainwear and Kozi Kidz. This range includes soft shell jackets, as well as waterproof pants and jackets made from durable and flexible PU/Polyester fabric. These are a must have for any family who doesn't want to be held back by the weather. The range covers children from 1 to 12 years of age and adults.

Keep coming back as we will continue to add brands and increase our age range over time.

We welcome your feedback, queries or requests.

Contact Us

The Beginning . . .

Hi, I'm Kirsten.

I’m Mum to three small people and wife to Andrew. We’re kept company by four chooks and a lovely ginger cat called Put Put. I’m a Piano Tuner/Technician. And I run Hoopla Kids, a small business specialising in fun, colourful, creative and practical kids clothing from Scandinavia.

The concept formed when I fell in love with the Scandinavian clothing as my husband and I, along with our 7 month old daughter backpacked our way through Scandinavia in 2012. We were given a Duns of Sweden suit and I had not seen anything like it before. It was full of colour and great images and was made from lovely organic fabric. As we explored I discovered more and more amazing clothing.

On our return home I became passionate about bringing these clothes to New Zealand for all to enjoy.

Visit the blog to read about Hoopla Kids behind the scenes. It's about life with small children, fun clothing, organic gardening and trying to live a sustainable lifestyle.

I hope you can find something at Hoopla Kids that will brighten up a little or big person's life or maybe some of my posts will inspire you to try something new or do something different.

Join Us

The Hoopla Kids range is always growing with new and exciting

limited edition styles and prints.

Join us to be the first to hear . . .