Loud + Proud was founded in 2008 by a mother of two, who had a background in sportswear design. After the birth of her children, she wanted to create baby and children's clothing made from sustainable materials and manufactured under fair working conditions.
loud + proud was born, for loud kids and proud parents.
The clothes are made of organic cotton. This cotton is grown and harvested without the use of harmful chemicals and usually originates from Turkey. loud + proud products are made in Europe, in Portugal, Hungary and since 2015 also in our own factory in Germany. This ensures short transport distances and a better control of production.
Since 2013 loud + proud products carry the GOTS logo, one of the strictest worldwide standards with the highest requirements for sustainability of materials and fair working conditions for the entire production chain (www.global-standard.org). GOTS is the ultimate solution to achieve and to document a sustainable textile production.
From the cultivation of cotton right up to the delivery of finished products by loud + proud, each company involved in the production process is regularly checked for compliance with the strict GOTS criteria. This system provides security for all stakeholders (industry, trade and consumers), a security the individual has a lack of information and control over.
This "garage company" has now become a family business with an almost 400-year old company building in Bavaria and a sewing factory in Saxony. The product range is expanded regularly. loud + proud would like to offer a fresh and affordable alternative to conventional clothing.