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Fresh prints from DUNS and More Than A Fling are online now!
We've finally got more new zip suits (and in that cute Purple Meadow print) as well all the regular styles in bikes, ice creams and radish prints.

We also ordered a huge updated range of plain basics. You'll find both classic and new seasonal colours in baby, child and adult sizes. There've been many requests for more baby body tops - your wishes have been granted! Our collection of baggy pants is restocked - these are great for all ages, as every day wear or pyjamas. 

Use our 3 for $60 deal* to mix and match as you need! 
*Automatically applied at checkout

With peas, veggies, pelicans and flowers the new season Duns prints are fun and colourful. PLUS we have a brand new range of women's tops and dresses.

We have FREE NZ shipping (always) and only $8 shipping to Australia.

We've been Spring cleaning and added new prints to our Last Chance page with 30% off.

Plus get up to 50% off a selection of Duns Sweden, Moromini and Slugs and Snails clothing plus the last of our Elka Rainwear.

From now until midnight 10th September, get $10 off all of our onesies, AND we’ll donate $10 to the Wellington Free Ambulance for their Onesie Day.
We 💛  Wellington Free Ambulance because it is the only ambulance service in the Greater Wellington and Wairarapa regions, and they are the only ones in the country who are FREE.

So grab a fancy new onesie for your small person, and we’ll share the love with the Wellington Free Ambulance.

Use the code 'ONESIEDAY' at the checkout to get your $10 discount.

We'd love to see your little ones supporting Onesie Day. Tag us in your instagram and facebook photos of them in their Hoopla onesies.

Promotion runs until midnight Monday 10th September

P.S. New season DUNS Sweden onesies have just arrived in time too. Kites! Forests! Mushrooms! 

We're excited to present...

The new Spring collection from Duns Sweden!

Featuring friendly Kites, cheerful Mushrooms and the beautiful Rowanberry, as well as the return of the very popular Wind in the Willows and Forest Life prints.

We have a full range of tops, dresses, zip suits and dungarees.

Be sure to check out the range of women's tops in short and long sleeves too.

Our new season Duns Sweden prints have arrived and we are in love with them. They are full of colour and fun, perfect for brightening up winter. Plus we have the new dungarees and bonnets as well as new bedding prints.

VIEW NOW

Here at Hoopla Kids we are very proud to be working with Duns Sweden and More than a Fling to bring you ethical and sustainable kids clothing. We have the great pleasure of talking with Duns and hearing about their production process. Learning about the people who make the clothing and what happens behind the scenes. These discussions and discoveries are what drive us to keep doing what we do. They fire the passion I have for sustainable and ethical kids clothing.

So here we are in Fashion Revolution Week and I'd like to take the opportunity to share with you the Duns Sweden Production Tour. A tour of the small production unit in India who Duns have worked with since day one. Yes that's over 10 years now working with the same people as a team, a partnership. And since the very beginning, organic clothing and full disclosure has been at the centre of what what Duns Sweden create.

Have you ever wondered what happens to the clothing that's not up to standard? Maybe it has a printing defect? Or something else? Well it is given to children in need in Tiruppur, India. After school holidays, and during Diwali so they can celebrate the festival and the joy of friendship.

So take the tour, see the faces, the machines, the workplaces of the people who made your clothes.

Take the Tour

The new season range from Duns Sweden and More than a Fling is here!

Bugs, Fish, Radishes, Out of Space, Oranges and Strawberries in a range of styles including dresses, tops, baby tops, onesies and bedding!