Colourful Clothing for All

August 16, 2022

Four kids swing on a tire over a grassy backyard, dressed in colourful clothes from Hoopla Kids, and in bare feet. The late afternoon sunlight is dappled by trees..

In 2012 when I started Hoopla Kids, I made an easy decision to focus on offering fantastic clothing for all kids. You won't find gendered kids' categories here, and it's always intentionally been that way.

Colours and clothing don't have genders and, by happily ignoring those cultural stereotypes, our little (and big) customers can freely choose clothes they really like. I've long felt that life with a growing family is filled with enough things to hold our attention than getting caught up in whether our family's wardrobe meets society's expectations. 

Here at Hoopla Kids we proudly offer you gear with no gendered slogans, a rainbow of colours to show off your awesomeness, and practical clothes that let kids be kids!

Got a wee person into machines and wheels? Or maybe they're animal obsessed... Perhaps they prefer a monochrome look from head to toe? Do you like to dress your kids in bright, noticeable colours so they're easy to find in a crowd? Are we feeling very pink and purple today? I hope our range can meet those very important requirements.

As a parent, I've loved watching my kids choose clothes that make them feel fully themselves - that moment of 'yes!!! Today I am green like the Hulk!' Or going to the supermarket with a little one who insists on wearing gumboots and togs with their purple arm warmers and a crown from the op shop. There's something really beautiful in having the choice to present yourself however you like.


*We currently do list some of the adult clothes as being designed for women or men, if there is garment shaping (or a lack of) to accommodate things like bust and hip curves.

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