The Adventures of Elka
Meet Elka, the new Hoopla Kids mannequin. At least, this is what she was made for. It appears Ella has other ideas about what to do with her. In the space of a few hours these are just a few of her adventures . . .
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Thank You and Goodbye + Hoopla Kids' Next Chapter
After more than a decade of bringing you quality ethically made clothing, it is time for me to hand over the business to a new owner.

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Shop ethically, sustainably, and stress less.
Over the next few weeks, we're featuring sustainable gift and stocking stuffer ideas that won't end up in the landfill by New Year's.

New Paperkrane Shoes Have Landed
Our new range includes matching grown-up and kid styles, a new hi-top colour-way, rainbow soles, and a top up of the popular White Lows sneaker, all featuring PK's new wider, more grippy soles.